Let’s begin with a simple question
1. Google gives you a piece of code
which looks like this.
2. You receive it, and paste it in your website’s code.
3. And from that minute on, you have provided access to Google to monitor your site, pretty much like setting up a CCTV system for your home.
Google tracks who comes and goes, where they come from, how long they have stayed in your website, and what they do inside your website. So Google knows everything about the visitor except their credit cards and who they have a crush on (just kidding; Google knows that too 🙂 )
4. Google is a good guy, so it’s ready to offer all (some) the information it knows about your visitor to you for FREE
So you get all this information for free, and this rich information about your visitors can make you wealthy if you know how to interpret it and act on it. In reality most of the website owners never log in to Google Analytics. Their password is with the website designing company or an SEO person they know.
But the pressing question now is how to use Google Analytics?
5. Getting to know Google Analytics
This is how the Google Analytics dashboard looks like.
It is simple and straight away answers some questions like..
- What is happening in my website?
- A summary of my audience
- Is anyone in it right now?
- Where are these users coming from? Which devices do they use?
- How well are we retaining users?
- Is everyone stepping into our website running away after one visit, or do they come back and visit again?
6. Real-time data can make you feel like a boss.
A really cool feature with Analytics is that you can find out who is in there real-time. Like right now, how many people are watching your website? If it’s just you and your mom don’t worry. That’s how everyone starts. On the bright side, Google gives you more specifics – that is, it tells you that there are two people one browsing through a mobile phone and the other from a desktop.
For websites with a little traffic, here is how the real time analytics can look.
Papua New Guinea
7. Know your Audience.
Google Analytics can tell you all about your audience.
- Their age,
- Device they use (mobile or laptop) to visit your site,
- Are they new or returning visitors, and much more vital information.
The information you never had until you installed the piece of code provided by Google. Knowing your audience is the first step to make money and grow quickly.
If you have a lot of returning customers, it shows people like your website and they are loyal to you. If most of your visitors are using mobiles then make sure that their user experience is good in a mobile platform.
Know your audience and tweak your website to make them feel welcome. Make them feel like your website is their second home or their favourite shop, where they can read, relax and buy from you first when a need arises or when you offer a deal.
8. Focus on ABC, forget the rest.
If you are new to Analytics, and your sole objective for stepping into Analytics (despite hating graphs and numbers) is to increase sales in website or acquire more leads, then focus on these three fundamental aspects:
- Behaviour and
I’ll explain in detail how about the ABC of Analytics, in a bit. But you have to know that this ABC is fundamental with all kinds of analytics data. Google Analytics, YouTube Analytics or Adobe Analytics (any software that you might use)
Make yourself at home with Acquisition (how your website acquires customers), Customers behaviour (what they do inside your website) and Conversions (are they turning into your subscribers, customers).
Where do you get your visitors from?
Is someone referring people to your website?
Are people flocking in from Facebook, Instagram and Pinterest?
If you have answers to where you acquire your customers from, which channels are working for you and which are not you can save a lot of money and time.
Behaviour tells you what people are doing inside your website. You can learn where they enter and where they exit your website. Why they love your tea and hate your biscuits. This can help you to understand your visitors (prospective customers) better, fix the boring or disconnecting parts of your website and serve them well the next time they come.
Every one of us buys stuff online, every single day. We buy mostly from the sites we trust (Amazon) or the brands we believe. Most of the websites do everything in their power (unknowingly of course) to turn away customers from completing their purchase. This section in Analytics will help you identify how your website is helping or hurting your business from getting the conversions you dearly want.
If you can interpret and understand the ABC data from your Google Analytics, you can find ways to improve the user experience of your website. Remember, in the internet age, the more time a user spends on your website, you can somehow turn it into money or branding, which is again money in the long run.
In the coming blog posts, we will dive a little deeper into Google Analytics and learn how to actually use the data and turn it into actionable steps in improving your website. Thank you for reading. 🙂
I’d like to hear from you!
Did you learn a little bit about Google Analytics? And do you have some questions? Let me know in the comments section right away.